Meet your
Life Celebration Planner

Bridget Fetterly
Creative Director
and co-founder of
alaVida Beautiful goodbyes

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Her Creative Path

After graduating from McGill University with a degree in Art History, she travelled to Florence Italy to study fine arts and graphic design.
Through her studies and travels she was exposed to the Italian tradition of intentionally adding an artistic flare to everyday events. She was amazed by how a creative person could take any venue and transform it into a setting that impacted people on a deeply emotional level.

Her life purpose it to create beautiful events that people cherish

With that as a goal, she returned to Montreal to study Interior Design at the International Academy of Design and Technology. Upon completion of the program her vision was to start a business that created beautiful transformational experiences.

The Family Business

Around the same time, Gary Fetterly, her father and owner of Kane & Fetterly Funeral Home asked her to oversee the remodeling of his facility. He had heard her talk about creating beautiful settings for events and he wanted to be able to offer this to the families he served.

As the remodeling project wrapped up, she saw first hand how her work touched the people visiting the funeral home. Soon, she was personally serving families alongside her father. It was not the career she had planned but none-the-less she found it incredibly rewarding.

Twenty five years later, Bridget and her husband Paolo Bassi are now the owners of Kane & Fetterly Funeral Home. As the business has grown, they have assembled a team of caring, compassionate and creative people who serve families every day.

  I love seeing the reaction of someone’s face when they enter one of my events. The smile on their face, the look of wonder. It’s as if I have transported them to another place and time where they are about to experience something truly unique and memorable.  
Bridget Fetterly

A Portfolio of Private Events

Over the years, Bridget became involved in a number of charity organizations around Montreal and found herself as the creative director for their annual fundraising events.

For example, since 1998 she has been the creative designer of the St. Mary’s Hospital Foundation annual Ball. She also designs the annual fundraising event for the West Island Palliative Care Residence.

Over the years, she has designed over 25 major events and dozens of smaller functions and parties.

How it began

Over the years, Kane & Fetterly continued to be busy providing traditional funeral services to Montreal families. However, Bridget & Paolo knew that there were families who did not want a traditional funeral but still wanted to do something to acknowledge the passing of a family member.

In 2017, they created alaVida Beautiful Goodbye events for families seeking a more personalized celebration of life. Events created by alaVida are far more uplifting and creative than a traditional funeral and can take place at any time and any place (i.e., not at the funeral home).

Bridget’s Personal Event

Sadly, their own family became the first to use the services of alaVida. Just as they were launching alaVida, Bridget’s mother passed away.

Bridget wanted to plan a Beautiful Goodbye for her mother, but even with her training and experience, the task was too much for her. Fortunately, the team at alaVida was prepared to step in and create the event.

Her mother’s lifetime love of figure skating inspired a wonderfully interactive Life Celebration on ice! Guests were invited to skate, dine on bite-size hors d’oeuvres and witness a stunning skating routine to a favorite piece of music.

After a short video and toast, several guests (and children!) enjoyed a last skate, urn in hand, in honour of this beloved mother and grandmother.

“I was surprised the next morning to wake up with a smile…I have fond and positive memories and actually enjoy remembering my mom’s Life Celebration. In reflection, the alaVida Beautiful Goodbye experience gave my family a tremendous gift, the ability to mourn with a smile. It is now my sincere desire to pass this gift on to other families.” – Bridget Fetterly